What Is Twitter?
Twitter is a social media site where users can share comments of up to 140 characters in length (similar to a text message). Unlike Facebook, where most profiles are hidden from the general public, Twitter messages can be viewed by the public and subscribed to by anybody. Twitter can be used for both personal and professional purposes.
Twitter... Building Relationships
Twitter provides an additional channel for communicating and building relationships with your prospects and customers. Because Twitter messages are short they can easily be read on mobile phones which means that your company's ´followers´ can read your Tweets (ie your message) while travelling, walking the dog or anywhere else where they have dead time - it´s a quick, easy and cost effectiveand way to stay in touch with your customers wherever they are. For example, did you know that many large companies are saving millions of dollars each year on recruitment fees by using Twitter as an effective recruitment medium, rather than relying on recruitment agencies?
Twitter... The Real Time Search Engine
Twitter is now being used as a ´real time´ search engine, allowing users to find the most up to date information on any topic or company. Unlike search engines, which can sometimes takes weeks to find new web pages and add them to their index, Twitter posts are instantly available to view by the public. This means that any good or bad news about your company can be instantly disseminated to millions of people around the world.
Who Should Use Twitter?
Any company interested in expanding their reach past SEO, PPC, email and other online marketing channels should be using Twitter. Not only will it provide an additional channel for communicating with your customers and prospects, but it will also keep you at the front line to defend any negative comments or feedback that can quickly propagate across the Internet and adversely impact on your brand.
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The Web Profits Twitter Strategy
Web Profits has developed a strategy for companies seeking to establish a presence on Twitter but don´t know where to start, including:
- Developing a custom Twitter strategy for your company
- Creating a Twitter policy for managing the process
- Designing a Twitter profile that reflects your brand
- Setting up Analytics to measure performance
- Establishing reputation monitoring guidelines