Professional Web Development...

Becoming the market leader online requires the successful implementation of a number of strategies. The ultimate goal is often driving as much targeted traffic to your website as possible and then converting that traffic into sales.

At the heart of any successful online marketing strategy is a website that achieves the following outcomes:

• Creates a positive first impression with your prospect
• Clearly articulates what your company is about and how it can help your prospect address a need
• Makes it easy for the prospect to quickly find what they are looking for on your site
• Establishes your credibility in a marketplace that is fraught with scepticism and risk
• Compels the prospect to take action on your offer

Our web development solution achieves all of these goals (and more) and includes the following:

Website Strategy Direction

Before the design even begins, we send you a thorough questionnaire to learn more about your company, your competitors and your marketplace. We then work with you to create the optimum website strategy that will produce the best results possible. This strategy is then integrated into each phase of the web design process.

Home Page Concept Design

Your home page is the personality of your site. It is where all of your customers, employees and partners will first interact with your website. During this phase we work closely with you to develop a home page which aligns with your target market and the values of your company. Unlike most other web designers, we give you unlimited revisions on your home page design to ensure that you are completely satisfied and proud of your home page. Importantly, we also ensure that it adheres to the latest website conversion principles that produce profits for your company.

Internal Page Concept Design

Once the home page is designed, we move onto the design of your internal page, where the real action occurs. The internal page design is the most important element of your web design because it is responsible for compelling your prospect to take positive action on your site. Once again, we give you unlimited revisions on the design of your internal page.

Information Architecture

Information architecture is the methodology of how the information is structured and presented on your site. When the content is finalised we design the information architecture of your website to make it as easy as possible for your website visitors to not only find what they are looking for, but also to be exposed to other services you offer. Simply put, we ensure that your website is intuitive for your prospects.

Website Copywriting

Design elements aside, the copywriting (ie. wording) of your website is the most important element of your site, because it is content that your prospects are searching for. You will receive our Website Content Guide which will assist you in preparing quality content for your website; after all, you know your company best. If required, our copywriters can then rewrite your content before integrating it into your web design.

Search Engine Optimisation (SEO) Integration

This is one of the areas where virtually all web designers get it wrong – optimising your website for top search engine rankings. As part of our web development solution, we ensure that your website is completely SEO optimised so that you can rank highly in the search engines. This also saves you a considerable investment when you start an SEO campaign, as the website optimisation is already complete!

Website Forms

Each page on your website will include a form for your prospects to complete to request a consultation or more information. When a prospect submits the form the details will be sent to any number of people, which means you can have a copy sent to yourself, your sales person and your marketing person.

Google Analytics Integration

Analytics software is essential in understanding how your website is performing and how your prospects are interacting with your website, which is why we setup your Google Analytics account and integrate the tracking code on each page as part of our web development solution.

Image Sourcing and Supply

As part of our web design package we will also source and purchase images used on your website. This is included in your investment with us.

Testing Reports

Finally, when your website is ready for launch we have a testing department, who are separate to the design and marketing department, who conduct thorough testing on your website before launch. The testing process includes:

• Cross-Browser Compatibility Testing – ensuring that your website displays correctly across Internet Explorer, Firefox and Safari (you would be amazed at how many websites do not function correctly in Firefox which controls more than 20% of the market)
• Functionality Testing – ensuring that all links and forms work correctly and that there are no spelling mistakes
• Security Testing – ensuring that the site is not vulnerable to common security threats online
• W3C Validation – ensuring that the website coding passes industry standard validation

When testing is complete we then send you a complete testing report so you can see for yourself what has been tested on your website.

• Web Design

• eCommerce Websites

• Mobile Web Design

• Portfolio

• Split Testing

Free Consultation ($197 Value)

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